FMCG Industry, the fast-moving consumer goods industry is one of the key contributors to the Indian economy. The FMCG sector accounts for the fourth-largest sector in the economy, with household and personal care being the leading segment accounting for 50 percent of shares. The main growth drivers for FMCG have been increasing income, changing lifestyles, increasing awareness, and easier access. Besides, the trend toward sustainable products also influences consumers’ purchase behavior. Even though the urban sector contributed the majority share, semi-urban and rural segments had witnessed significant growth in the last decade.
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